一 | 8月26日消息，据媒体报道，近日，德芙一段短视频文案引发网友不适。 Last week, Israel's parliament voted to dissolve itself after the ruling Bloc of Change coalition had lost its paper-thin majority. Lapid, who served as the foreign minister in Bennett's cabinet and is also the leader of the largest opposition party Yesh Atid, assumed the office of prime minister until the next parliamentary elections scheduled for November. This will be the country's fifth snap vote in under four years.,The previous one took place in March 2021 after the parliament had dissolved itself due to the failure to adopt a state budget by the deadline. It ended with Lapid forming a coalition agreement with Bennett, who leads the right-wing Yamina political alliance, entailing a rotational two-year premiership.,Unique Coalition,The coalition created by Bennett and Lapid was the most diverse in Israel's history, consisting of parties that run the gamut from right to left, religious to secular, and even included an Arab party, the United Arab List (also known as Ra'am). Other coalition members included Yesh Atid, Yamina, Blue and White, Yisrael Beiteinu, New Hope, Labor and Meretz.,The coalition's diversity is explained by the shared desire to prevent Benjamin Netanyahu, the leader of the right-wing Likud party and a former prime minister, from once again taking power. However, the variety of political forces presented in the coalition also made it hard to sustain.,"The effort and the energy that were invested in maintaining the coalition government throughout this year actually exhausted the government and the people at the top, and they couldn’t really deal with certain issues that could have given them credit were they successful in surviving until the next elections," Tamar Hermann, a professor of political science at the Open University of Israel and academic director of the Viterbi Family Center for Public Opinion and Policy Research at the Israel Democracy Institute, said.,According to Itzhak Galnoor, a senior research fellow at the Van Leer Jerusalem Institute and emeritus Herbert Samuel professor of political science at the Hebrew University of Jerusalem, the Bennett-Lapid government should have invested much more effort in keeping the alliance together, which they failed to do.,"It was an attempt to save Israeli democracy, prevent corruption, show that a government can function without all those tricks and things that the Netanyahu government was notable for doing for many years. In this way, I mean the second part, they actually did succeed for a while. So, the main failure, as I said, was the problem of maintaining some politicians within the parties who knew exactly what they were getting into. It wasn’t just that the whole experiment was a failure, it was more of a personal thing," Galnoor said.,The expert also suggested that if the Arab political alliance Joint List, which was not part of the ruling coalition, had given its support to the government and overcome the personal animosity between them and the United Arab List then the coalition would have survived.,"So, it is difficult to say more than we have now personification of politics, which makes it very difficult to have a coalition and it does not matter even if we may have ten elections," Galnoor surmised.,Meanwhile, Liron Lavi, a lecturer and research fellow at the UCLA Y&S Nazarian Center for Israel Studies, drew attention to the changes in the Israeli political spectrum.,"'Right' and 'Left' are much less about the Israeli-Palestinian conflict- the main issue that has defined Israeli politics since 1967. Instead, the political axis in Israel is being re-shaped around issues of the state's Jewish identity and democracy," she stated, adding that "in light of this change, and until the political axis will be redefined and parties will realign themselves along it, we are expected to see more political instability in Israel in the near future.",Time for Change,The series of snap elections has revealed the issues with Israel's current electoral system, in which parliamentary seats are proportionally divided between parties and a ruling coalition must secure 61 seats in order to form a government. However, creation of a stable political coalition out of sprawling factions has become a daunting task. At the same time, parties are currently the least trusted political organizations in Israel, with people often having little idea what is the real difference between them, according to Hermann.,"Many parties do not even have platforms, so people vote by identification based on, as I said, the level of religiosity and past experience," Hermann explained. "The parties are, in a way, obsolete, but we don’t have any alternative channel for choosing the candidates for the national elections, so if the electoral system is changed, probably the parties will have to adapt and maybe become more relevant.",Galnoor, for his part, underscored the need to make sure the country has a stable government and ruling coalition, noting that the Israeli Democracy Institute suggested the following changes to the country's parliamentary system: making the head of the biggest party after the election the prime minister by default so they could form a governing coalition as well as introducing mixed elections, with some lawmakers representing geographic constituencies instead of being voted on via party lists.,"You have, let’s say, a member of the Knesset [who] represents the Negev, the south, he would have to represent all the people in the south. It would be Jewish and Arab and it would be Orthodox and non-Orthodox, so you would have a representative, a member of the Knesset, that cuts across the differences in society," the expert outlined the idea.,Shmuel Sandler, the professor emeritus of political science at Bar-Ilan University and a senior research fellow at the Begin-Sadat Center for Strategic Studies also called for electoral reform and hoped that a coalition without Netanyahu might implement it.,"He would try to go for a reform in which the head of the largest party is also elected as PM. But this does not assure stability," Sandler noted.。
二 | 事件导火索来自德芙官方旗舰店发布的七彩礼盒推广短视频，文案内容为“跟男朋友要了很久的德芙七彩礼盒也没给我买，今天趁男朋友不在跟暧昧对象分享了抖音，驾车2小时送了过来，很甜。” 视频将背着男友收下暧昧异性礼物渲染成甜蜜桥段，不少网友认为内容美化暧昧越界关系，扭曲婚恋价值观，和德芙长期主打真挚专一的浪漫品牌形象严重冲突，该礼盒也被网友调侃为“绿帽巧克力”。 事发后，德芙客服回应，视频内容为个人创作，不代表品牌立场，并表示已处理该视频。
三 | 据悉，发布该视频的账号为德芙官方旗舰店，在平台拥有超200万粉丝，数据显示，事发后该直播间单日销售额从4000元跌至1000元。
四 | 公开资料显示，德芙是玛氏箭牌旗下巧克力品牌。玛氏箭牌糖果（中国）有限公司成立于1989年，为玛氏中国旗下主要外商合资企业之一，旗下拥有德芙、士力架、绿箭、益达等品牌，通过线上线下多渠道布局中国市场。 发布争议视频的“德芙官方旗舰店”由第三方代运营，备案主体为上海宗正食品有限公司（下称“宗正食品”），而宗正食品为德芙的经销商。
五 |
昨日深夜，德芙官方账号发布正式致歉，承认内容表达方式、价值导向存在不当，同时承认客服团队给出不恰当回复，致歉中表示会加强合作运营团队管理，完善内容审核机制，吸取教训整改问题。 经核查，该短视频由第三方店铺运营团队创作并发布，未严格执行品牌方的内容审核流程。
但无论问题产生于哪个环节，内容发布于德芙官方渠道，我们都负有责任。我们未能及时发现并制止相关内容上线，辜负了大家对品牌的信任。 涉事文案在表达方式和价值导向上存在明显不当，与德芙一直努力传递的真诚、温暖和尊重的品牌理念不符。 同时，我们也注意到，在事件发生后，店铺客服团队对消费者质疑作出了不恰当的回应。对此，我们深表歉意，并已认真复盘相关问题，采取相关整改措施。
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